Belron US Officials Meet with Cindy Rowe Associates in Harrisburg, Pa.
Belron US president and chief executive officer Tom Feeney and other Belron US officials held meetings throughout the day today with employees of the recently acquired Cindy Rowe Auto Glass in Harrisburg, Pa.
"We held meetings with the Belron US associates this morning to update them on the acquisition and what it meant to them," Feeney told glassBYTEs.com/AGRR magazine in an exclusive interview in Harrisburg, Pa. "We have teams going all over to all the twelve stores in the Harrisburg area and related markets and this evening we're going to have all of the associates here in this building for dinner at which time we will introduce our company to them and answer any questions we might have, provided that the weather holds up for us."
For now, Feeney says he expects no immediate changes.
"We are going to follow the same plans that we have used when we have made previous acquisitions The first thing that we do is communicate with the associates and make sure that they understand that it's going to be business as usual," Feeney said. "The next thing that we're going to do is make sure they know that we are going to answer every question because in acquisitions like this the most important thing is for associates to get every question answered."
The most prominent question Feeney said he hears is about the Cindy Rowe brand.
"To be honest we don't know what we're going to do," he said. "Here's what we do know, Cindy Rowe auto glass is a fantastic brand, better than any other brands we have right now, so we have to make sure that we take advantage of that and in other acquisitions you've seen us identify one of the brands as a power brand, and we don't know which one will be but Cindy Rowe Auto Glass's brand will be maintained for some time to come."
Cindy Rowe-Taylor, founder, president and chief executive officer of the company, said she expects the sale of the company to Belron US to be beneficial for her company and its employees.
"I have mixed feelings, but it will be 30 years and it was just time to do something," Rowe-Taylor said of the sale to Belron. "You know the glass industry is ever-changing. We just thought that this, the company buying us would offer the company and its employees the most benefit for expanding and just staying in the competition. I think it's a very good thing. It's a great company."
CLICK HERE to view full text of a press release issued by Belron US today about the acquisition.
Stay tuned to glassBYTEs.com for more from these interviews and video footage in the coming days.
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