WINNIPEG, MB, June 7 /CNW/ - Boyd Group Income Fund (TSX:BYD.UN) today
announced that, as part of its plan to leverage the strategic value
recently acquired Gerber Auto Collision & Glass operations, it will
the "Gerber Collision & Glass" brand to all its U.S. operations.
"The 67 year old Gerber brand has strong recognition both nationally
regionally with our U.S. insurance company customers, and use of the
name in all of our markets will better position us to leverage and extend
customer relationships from market to market," said Terry Smith,
CEO of Boyd. "The Gerber name is also recognized nationally in
the auto glass
industry, which also fits well with our plan to extend auto glass services
all of our U.S. operations."
The Gerber name will be rolled out on a market-by-market basis, beginning
with Boyd's Georgia operations. With the introduction of the Gerber
facilities will be dual branded with existing business names for a
Boyd has no plans to extend the Gerber name to its Canadian operations
and it will therefore continue to operate under the "Boyd Autobody
name in Manitoba, Saskatchewan and British Columbia, and under the "Service
Collision Repair Centre" name in Alberta.