Dow Sponsors Electric Avenue at
Detroit Auto Show
January 28, 2010
|Dows Electric Avenue featured approximately
20 electric vehicles.
At the 2010 North American International Auto Show (NAIAS) held
January 11-24 in Detroit, car lovers experienced a new attraction
that showcased the industrys electric vehicles and technology.
The Dow Chemical Company, parent company of Dow Automotive, sponsored
Electric Avenue, a 37,000-square-foot exhibit that showcased electric
vehicles and technology of both traditional automakers and innovative
entrepreneurs. The exhibit held on the Cobo Centers main floor
featured nearly 20 vehicles. Symposiums and special events were
also held on the adjacent NAIAS stage.
We are pleased to join NAIAS to showcase the significance
of technology to the automotive industry, says Heinz Haller,
executive vice president, Performance Systems, Dow. We believe
developing and commercializing next-generation battery technology,
for example, will help ensure the sustainability of the automotive
industry while meeting the nation's energy and environmental goals
and generating tens of thousands of green collar jobs in Michigan
and throughout the nation.
Dow is no stranger to electric vehicles. Through its joint venture
with Townsend Kokam LLC, known as Dow Kokam, the company is investing
in an 800,000-square-foot facility in Midland, Mich., to develop
a new generation of high-power battery technology to supply the
automotive industry and power the next generation of hybrid and
In addition to the Electric Avenue exhibit, show attendees saw
the return of last years eco-ride. Sponsored by the Michigan
Economic Development Corp. (MEDC), the EcoXperience turned the Michigan
Hall downstairs into a quarter-mile track on which the public could
ride in hybrid, electric and other alternative-energy vehicles.
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