Group Franchises to Spend More than $5 Million in TV Advertising in 2004
Texas-based Dwyer Group Inc. has announced that its franchise subsidiaries,
including Glass Doctor, will spend more than $5 million to advertise nationally
on selected television networks in 2004.
"This is a new record in television dollars, making our branding
power and consumer awareness the strongest it has ever been," said
Dina Dwyer-Owens, president and chief executive officer for the Dwyer
Group. "Our customers can expect to see more of our franchise family
in 2004 as we continue to grow all of our concepts in size and services."
Commercials will be seen on NBC's "Today Show," ABC's "Good
Morning America," A&E, TNT, Discovery Channel, HGTV, Lifetime
and Food Network.
Saunders-Ream Marketing Communications Group of Dallas is handling the
creative direction on commercials for all of the franchise concepts.