JN Phillips Launches GreenShield(SM) Windshield
November 1, 2010
JN Phillips Auto Glass has launched a program by which it will
recycle 100 percent of the windshields it replaces, according to
the company officials. Through the program, which the company is
calling "GreenShield(SM)", the Woburn, Mass.-based chain
will collect all of the used windshields from its multiple locations
at a central facility. The windshields will then be bulk-shipped
to a recycling facility in the Midwest that has developed a process
for pulverizing laminated auto glass and separating the glass from
the PVB, according to the company.
Upon final processing, the PVB plastic will be able to be used
in various industrial adhesive applications and the processed glass
material-often called "glass cullet"-will be available
for use in numerous applications, including fiberglass insulation
and even concrete, according to a company statement.
"GreenShield is our commitment to the environment. And while
it requires some extra effort and care, we believe it's worth the
investment," said Bob Rosenfield, president of JN Phillips.
"Customers have been asking about windshield recycling for
some time and we are very pleased to be able to offer a solution.
It's the right thing to do for the environment and our business.
We are pleased by the initial reception from the insurance industry
and look forward to working with others in the windshield replacement
process to help keep as much glass and plastic as possible out of
The company began researching the process two years ago and, based
on its average annual replacement volume, anticipates the GreenShield
program will save approximately five million pounds of glass and
plastic from landfills each year.
"We couldn't see a reason not to do it," Rosenfield told
glassBYTEs.com/AGRR magazine. "It seems like the
right thing to do and, I guess the most relevant thing would be,
everyone would say 'you can't do it, you can't separate out the
glass-it can't be done, it's never been done' and we don't mind
a challenge. We think the effort is worth it because of the result."
JN Phillips looked at a number of options during the research phase
of the project. "We looked at purchasing equipment and conducting
the recycling ourselves. We looked at partnering with local firms
and partnering with others in the glass recycling space that understood
what it was to re-process laminated glass," said Rosenfield.
"Ultimately we found a partner that presented us the ability
to process both the glass and the plastic, which was a key priority
for us. We wanted as close to 100 percent of the windshield to be
turned into a re-useable product."
Rosenfield declined to identify the specific company with which
it is working. As for offsetting the costs of the program, he said
JN Phillips currently is still in the research phase.
"We made a significant [initial] investment, but I don't think
I'd quote an exact dollar amount," said Rosenfield. "There
are additional costs associated with this waste flow compared to
putting it in the landfill. For the first couple of weeks we're
in an introductory period and we're in the process of finalizing
how it will ultimately be costed out."
JN Phillips already has begun marketing the program to insurers,
and has received a pledge from Electric Insurance Co. that it will
inform its policyholders about the GreenShield recycling option.
"We've gone out to carriers and laid out for them what the
process is, how it's going to work and what the end result will
be," said Rosenfield. "And, of course, the idea that the
windshield is part of an insurance claim and can find a reuse is
something that's certainly very exciting to them."
And Rosenfield said he hopes other auto glass businesses will follow
suit with the program. "We would certainly like to see 100
percent of replaced windshields be recycled rather than go into
the landfill," he said.
He offered a simple tip for others researching such a program.
"Be thorough," he said.
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