Safelite Prepares for Launch of TV Advertising; Also Plans Mass Hiring
August 24, 2009

Safelite AutoGlass recently announced that it plans to launch a national television ad campaign this October. The two-week ad campaign will be shown in a heavy rotation, according to a statement from the company.

"It is estimated that some 75 percent of adults age 25 to 54 will potentially see the spot 12 times during its run," according to Safelite's recent press release.

In addition, the company says it is planning to hire technicians across the United States in areas such as Boston, Chicago, Houston, Oakland, Calif., San Francisco, Seattle, Washington, D.C., and Alexandria, Va., in order to support the business the ad campaign is expected to create. Safelite also has purchased 250 vans and 300 retro-styled compact station wagons from General Motors and is adding 295 Glass Medic repair kits to its inventory for the additional technicians to be hired. The company is offering a a $1500 sign-on bonus to technicians who qualify.

CLICK HERE for full text of press release.

Need more info and analysis about the issues?
CLICK HERE to subscribe to AGRR magazine.