Safelite Trademark Infringement Suit Settles Out of Court
August 2, 2012

by Katie O'Mara,

Safevue Auto Glass, based in Denver, Col., and Safelite have settled the company’s trademark infringement suit outside of court. Safevue Auto Glass was being sued by Safelite for alleged misrepresentation to customers, trademark infringement, consumer fraud, deceptive trade practices, unfair competition, unjust enrichment and more.

The two companies entered into settlement discussions in March and the court has now dismissed the case because, “the parties have fully settled all claims and issues between and among them.”

According to the court’s order all claims have been dismissed with prejudice and both parties will be responsible for their own costs and fees.

Safelite alleged that Safevue’s telemarketing employees “have at times falsely identified themselves as representing Safelite or calling on behalf of Safelite.”

“Consumers have been actually confused or are likely to become confused by Safevue's telemarketing calls in which it is 'passing off' as Safelite and misrepresenting that it is affiliated with or an agent of Safelite,” writes the company in its complaint. “Safelite does not make outbound, unsolicited, telemarketing 'cold calls' to consumers for the purpose of advertising and promoting Safelite's goods and services."

The company further alleged that consumers who have received such calls have called Safelite to complain.

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