Safelite Funds Allstate Windshield Repair
August 23, 2012
by Casey Neeley, firstname.lastname@example.org
Allstate agents are now carrying around a new set of business cards.
The cards are given to customers by the agents and offer information
on recommended steps needed to repair a chipped or cracked windshield.
According to these informative cards, they are part of a marketing
program "powered by Safelite Solutions."
The card claims it is for "Allstate's Glass Claim Express®."
Safelite, the third-party glass administrator for Allstate, currently
accepts the calls received from this business card. The bottom of
the card also features the Safelite and Allstate logos.
"Safelite approached us about creating marketing material for
our agents to distribute and the first run of such materials was
funded entirely by Safelite and provided to our agents," says
Justin Herndon, lead communications consultant for Allstate.
Herndon claims all future printing of the materials will be funded
independently by the individual agents.
Allstate moved its auto glass claims administration to Safelite
Solutions in January of 2012. Many in the industry were vocal about
over the union of Allstate and Safelite.
"Customers still may select the auto glass service provider
of their choice," says Herndon. "However, when the customer
does not have a preference, Safelite Solutions can assist by providing
the customer with a glass shop recommendation that provides quality
installation service along with excellent customer service. It is
Allstate's policy to honor customer choice of a glass service provider."
Safelite declined to comment on the new cards.
This story is an original story by AGRR™ magazine/glassBYTEs.com™. Subscribe to AGRR™ Magazine.
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