Are UK Trends Foreshadowing the Future of Auto
January 9, 2013
by Kaitlan Mitchell, firstname.lastname@example.org
As global auto glass conglomerates continue to expand abroad, North
American auto glass shops can gauge industry trends by looking on
a worldwide scale. Recent news coming out of the UK may be a sign
of things to come. An international shift U.S. glass shops should
note is the dynamic of industry third-party relationships such as
the recent partnerships between Belron subsidiary Autoglass®'s
recent announcement with insurance partner Aviva.
Autoglass has recently announced its agreement to work with Aviva
to offer policyholders loyalty benefits at the point of service.
According to the company website, Aviva is the "UK's largest
insurer and one of Europe's leading provider of life and general
insurance, with 36,600 employees serving 43 million customers worldwide."
The partnership permits Autoglass technicians to use their personal
digital assistants (PDA) to print a loyalty discount on home insurance
for Aviva direct car insurance customers having their vehicle glass
repaired or replaced, states an Autoglass release. The offer is
highlighted at the bottom of their PDA receipt printed immediately
after the service has taken place.
"At Aviva we value our customers. Autoglass has been a trusted
supplier for many years thanks to its excellent customer service,"
says Heather Smith, marketing director at Aviva in a company press
release. "The PDA scheme allows us to build on policyholder
satisfaction by offering loyalty benefits at the point of service."
"We've seen that a positive customer experience with Autoglass
often leads to a customer renewing or upgrading their existing insurance
policy, as well as considering the insurer's other product offerings
more favorably," says Andre May, sales and marketing director
at Autoglass. "As one of our longest-standing insurance partners,
we wanted to provide Aviva with not only consistently positive customer
claims experiences, but with a valuable touch-point previously unavailable."
This story is an original story by AGRR™ magazine/glassBYTEs.com™. Subscribe to AGRR™ Magazine.
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