Vitro Adjusts Auto Glass Pricing in Light of
“Dramatic Increases;” Has Taken Steps to Increase Efficiency in
Light of Growing Demand
June 16, 2010
Vitro announced yesterday that it is adjusting its auto glass pricing
immediately, as it faces dramatic increases which severely
impact [its] cost and which can no longer be absorbed. The
announcement was made by Jesus Zubiria Luque, AGR business director
for the Mexico-based company.
Fuel and energy prices have driven raw materials related
to automotive glass manufacturing to unprecedented heights as well
as impacted our manufacturing process and logistics costs incurred
in order to deliver our products, writes Luque. Even
though we have implemented internal cost reduction efforts, the
current price levels are no longer sustainable under current industry
The company says its pricing adjustments will be applied
selectively based on different variables and that pricing
lists will be released in the coming days.
The announcement comes amidst similar price increases from both
Pittsburgh Glass Works (CLICK
HERE for story) and Pilkington North America (CLICK
HERE for story) in the last few weeks.
Juan Carlos Rivas, who handles logistics, purchasing and exports
for Vitro Automotive, told glassBYTEs.com/AGRR magazine
the company has seen an increase in demand for both OE and aftermarket
This is causing us some problems in order to get glass enough
to cover our customers demand, he says. Yet, we
see this issue as an opportunity for us to improve our production
process making them more efficient (and were doing it!).
Rivas says the company is implementing a series of measures
to improve [its] quality and therefore [its] efficiency.
We also are opening a couple of furnaces (one for tempered
and one for laminated parts) to increase our production volumes
and to keep fulfilling our customers requirements, he
Are you seeing any shortage of auto glass in your area? If so,
please contact glassBYTEs.com editor Penny Stacey by e-mail
or by phone at 540/720-5584, ext. 148.
Need more info and analysis about the issues?
HERE to subscribe to AGRR magazine.