Glass Masters “Rebrands” as Auto Glass Now

Despite rumors and online conjecture that Safelite has acquired Glass Masters and Glass Emporium, Safelite’s public relations manager Melina Metzger says it is not true. “Safelite, nor our parent company Belron, owns or has a minority stake in Glass Emporium, Auto Glass Now, Glass Masters or any of their brand names/affiliates, etc,” Metzger writes in an email statement.

The 60 Glass Masters locations throughout the country have been “rebranded” under the Auto Glass Now moniker and remain “under the same ownership,” according to a manager at the company’s national call center who prefers not be indentified for fear of reprisal.

Auto Glass Now was a related company to Glass Masters, according to the company call center manager. She says the Glass Masters’ locations “adopted” the name of the existing company.

Efforts by glassBYTEs.com™ editors to dig into the company’s ownership led to a report that lists Gerald Alexander as the president of Auto Glass Now in 2011.

Calls to the company’s corporate headquarters in Oakland, Calif., for Glass Masters, which also did business as Glass Pro and Glass Emporium, were unsuccessful. glassBYTEs.com™ editors were referred to the national call center by the person answering the phone at corporate.

In 2010, Mehrdad Hakimian, who, the Federal Bureau of Investigation identifies as the owner of Glass Masters, was convicted of obstruction of justice. A federal jury found he “conspired to defraud insurance companies by misrepresenting the type and price of windshields installed and by overcharging insurance companies for mouldings and other parts that were not used,” according to an FBI statement.

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