Cars.com Analysts Predict Highest SAAR Since 2006

Cars.com analysts forecast April vehicle sales will hit 1,414,120, up 10 percent year-over-year and down 7.8 percent from March. A seasonally adjusted annual rate (SAAR) of 16.29 million new-car sales is expected for April, which is an increase of 7.2 percent from this time last year, and decrease of 0.7 percent month-over-month. This would mark the highest April SAAR since 2006, according to officials.

“The turbo switch finally flipped in April with new-vehicle sales expected to post a healthy 10-percent increase over 2013 after a virtually flat first quarter,” said Jesse Toprak, chief analyst of automotive digital marketing company Cars.com.

Honda is expected to finish with the highest month of sales since December 2013, up 3.1 percent from March. Despite recall challenges, GM’s U.S. market share is projected to increase slightly from March to April, according to Cars.com officials.

Unit sales forecast:

Manufacturer April 2014 Sales Forecast Year-Over-Year Month-Over-Month
Chrysler 178,642 13.7% -8.4%
Ford 215,407 2.5% -10.5%
GM 243,674 2.5% -4.8%
Honda 137,405 4.9% 3.1%
Hyundai/Kia 112,021 1.0% -8.0%
Nissan 101,426 15.5% -32.0%
Toyota 196,886 11.8% -8.6%
Volkswagen 50,428 -1.3% -8.5%
Industry Total 1,414,120 10.0% -7.8%

 

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