Safelite AutoGlass has partnered with Procter & Gamble to provide customers with Febreze car vent clips (Linen & Sky Scented), as well as a $.50 off coupon for their next Febreze car vent clip purchase upon completing an automotive glass repair or replacement service.
Updated television ads launched July 13, 2014 to promote the new offering. The program will also be supported by digital and social media tactics, according to officials.
Safelite first partnered with P&G to test the effect of a car vent clip offering in July 2013. Results of the pilot proved positive with almost 75 percent of customers saying they either loved or liked the free sample and nearly 60 percent said they were likely to purchase another one, according to officials. The campaign with P&G will last through September 30 (while supplies last) and will be re-evaluated at that time.