NADA: 2015 New-Car Sales to Reach 16.94 Million

The National Automobile Dealers Association forecasts 16.94 million new cars and light trucks will be purchased or leased in the United States in 2015. The association had predicted sales of 16.4 million new-cars and light-trucks for 2014.

“Rising employment and wages, continued low interest rates and lower gasoline prices all signal an increase in new light-vehicle sales in 2015,” says NADA chief economist Steven Szakaly.

“The economy will continue to build on the solid growth established in 2014, and we also expect the fundamental conditions to improve in the year ahead,” he adds. “Gross domestic product will grow at 3.1 percent in 2015, with the potential for growth to exceed our forecast.”

For new-car sales to rise above 17 million units in 2015 it “would require a ramp up in incentives and an increase in new-car purchases by millennial shoppers above what has occurred over the past two years,” Szakaly says.

“With nearly seven weeks remaining this year, NADA’s original sales forecast of 16.4 million new-cars and light-trucks for 2014 remains on target with an expected healthy finish in sales in November and December,” according to a statement from the association.

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