What You Need to Know About Google’s Change to Search Rankings

If you want your business to come up in a Google search, you’ll have to do what the company says: go mobile.

According to comScore, a company that measures internet data, mobile usage as a whole accounts for 60 percent of time spent on the web.

A statement released by Google reads, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Patric Fransko, chief marketing officer at Interwest Distribution Company, doesn’t blame the company for making this change.

“Google’s mission is to provide their users with the most relevant and usable search results possible—that’s where Google makes its money,” so with the growing mobile web usage, the move makes sense, he says. “While Google was ambiguous with what is meant by ‘significant impact,’ it’s fair to assume that websites that aren’t mobile-friendly will see their search rankings begin to drop toward the end of next month.”

Mary Lundgren, Auto Glass Administrator at Roseville, Minn.-based Glass Today, says that while Google’s change comes as news to her, she will be prepared.

“I know right now, we’re in the process of working on a brand new website,” she says. “I believe the mobile version is going to be available at that time.”

Lundgren saw the mobile trends and knew the change had to come. “I would recommend that people go mobile. Everybody’s going electronic and you need to keep up with it. If you don’t, you’re going to be left in the dust.”

Fortunately, Google has provided a “Mobile-Friendly Test” for users. To see if your website passes, simply click here and paste the URL into the bar. If a website “fails,” Google will offer suggestions on how to bring the site up to par.

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