Solera Acquires Identifix

Solera Holdings is acquiring 100 percent ownership of Identifix, an industry leading data-driven software-as-a-service company within the $8 billion vehicle service, maintenance and repair (SMR) market.

Identifix builds proprietary databases, workflow solutions and crowd-sourced experiences for mechanical repair shops and auto dealers to increase their efficiency, profitability and customer loyalty.

Solera purchased 50 percent of Identifix in November 2013 in connection with its Service Repair Solutions (SRS) joint venture with Welsh Carson Anderson & Stowe (WCAS). Solera subsequently expanded its vehicle lifecycle footprint with the acquisitions of automotive service and customer relationship management (CRM) software companies AutoPoint (acquired from the SRS joint venture in April 2014), Service Dynamics and DMEautomotive.

“Over the past nine years, we’ve invested over $3 billion to acquire 35 key businesses,” says Tony Aquila, Solera’s founder, chairman and CEO. “We are now accelerating our focus on leveraging synergies to expand our leadership in risk and asset management, including our growing digital SMR and CRM businesses, as well as our upcoming Digital Garage app.”

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