A lawsuit against Safelite Group, Safelite Solutions and Safelite Fulfillment LLC alleging misleading advertising has been filed in the U.S. District Court for the Southern District of Ohio by Rich Campfield, founder of Ultra Bond in Grand Junction, Colo. According to court documents “The heart of this case is Safelite’s long-running and egregiously misleading advertising and promotional scheme in which it falsely tells consumers that cracks longer than six inches cannot be repaired.
“Instead, Safelite falsely tells consumers that their windshield must be replaced when a crack is longer than six inches” alleges the court documents. “This misstatement misleads consumers to replace their damaged windshield which costs many times more than a repair, in addition to the fact that replacement is also demonstrably less structurally safe than repairing a factory installed windshield.”
Campfield’s attorneys site the Lanham Act, which prohibits any “false or misleading description of fact, or false or misleading representation of fact which . . . in commercial advertising or promotion, misrepresents the nature characteristics, [or] qualities . . . of . . . goods, services, or commercial activities.”
He has requested a jury trial.
Safelite has not yet responded to the complaint in the court system, which was filed on August 18, 2015.
Stay tuned for glassBYTEs.com™ for more on this developing story.