Sika Industry and Automotive Names New Marketing Executive

A new marketing executive has been brought on board for Sika Industry and Automotive divisions.

Cathleen Spayde has been appointed as senior marketing coordinator, reporting to Russell Livermore, vice president marketing, industry.

Prior to joining Sika, Spayde held the position of marketing communications coordinator of automotive with Henkel Corp. She was responsible for marketing programs, events, sponsorships and brand awareness initiatives.

In her new role with Sika, Spayde will work as part of the shared market service team supporting the Industry and Automotive divisions’ marketing initiatives, including strategic marketing programs, communications, digital marketing, social media, tradeshows and other programs.

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