What do you do with your windshield pallets? Jack’s Glass in Northampton, Pa., has come up with a holiday marketing strategy for those wooden crates that saves the company money while giving something back to customers, says Donna Braden, president.
“I learned about the idea on Pinterest,” she says. “We also post some of our stuff on there. This is a great way to recycle those crates you don’t know what to do with.”
The idea involves cutting the pallet into a tree shape, painting it and setting it up as a decoration. Braden pushed out a marketing message to customers this week encouraging them to come in and collect one. She included instructions on how to create the holiday treat.
“We just sent it out and we’ve already had about half a dozen customers come in to collect pallets,” Braden says. “I have about 100 to give out. … You can use clothes pins on it to hang holiday cards, or you can leave it more rustic and not paint it.”
This is her company’s first year offering up this idea.
“I try to make my marketing more about how we can help other people than just about advertising,” she says. “It works.”
Last year, the Pennsylvania area experienced flooding, so she encouraged neighbors to use the crates to lift up their basement belongings to get them out of the water.
“I gave out about 20 pallets,” she says.
Customers with wood-burning stoves are also welcome to collect some.
“It means we don’t have to pay to haul them away and the customers love the ideas,” Braden says. “I want my technicians to make me a tree this week.”