Safelite Group, the parent company of Safelite AutoGlass, Safelite Solutions and Service AutoGlass, has named three new hires. Christina Hays has joined as vice president of marketing; Cheri Sagona is now associate vice president of culture and communications; and Abby Zimmerman is director of recruitment.
Hays is responsible for developing the company’s brand strategy and marketing. She oversees business-to-business marketing, advertising, creative services, brand and competitive insights, as well as customer analysis and support.
She has worked with such companies as Abbott Nutrition, Nestle, S.C. Johnson and Bath & Body Works.
Sagona will help to create and implement strategies that drive “the company’s ongoing cultural transformation,” according to officials. She has worked with GOJO, Tween Brands and Sterling Commerce.
Zimmerman is responsible for all recruitment strategies. She comes most recently from Abbott Laboratories where she hired thousands of employees in 50+ countries.
“We are very pleased to add these three wonderfully talented professionals to our team,” says Natalie Crede, Safelite senior vice president of people and leadership development. “As we continue to grow and transform into a well-respected service brand, their expertise will help shape our future success.”