Last February, a fan’s windshield was hit by a spring training home run. After sharing photos and social buzz on Twitter, Safelite AutoGlass® stepped up to replace the fan’s windshield at no charge. Taking it one step further this year for fans, the windshield replacement company has agreed to a marketing partnership with MLB.com during spring training that includes social media and shared original content.
The official Twitter page for MLB (@MLB) will let fans know that if their windshield falls victim during Spring Training games or batting practice, mentioning the @Safelite Twitter handle will get a Safelite AutoGlass technician on site ASAP to fix it. The deal will also include co-branded trivia questions for fans on Twitter.
“Partnering with the MLB.com is a very natural fit for our business,” said Bruce Millard, vice president of Digital & Customer Innovation. “We saw a lot of great online conversations during last season that we believe can extend our brand awareness and build preference.”