Rochester OE Meeting Discusses the Industry’s Future—and a Look at Data Involving Glass Claims

Representatives from various segments of the auto glazing industry, including OEM’S, continue their meetings today in Rochester Hills, Mich., as part of the 4th International CTI Conference. One of the many events taking place is the two-day Automotive Glazing USA event.

One of the afternoon roundtable groups discuss future technical challenges related to auto glazing.

Kay Wakeman, research analyst, Highway Loss Data Institute, shared a slew of data regarding glass insurance losses yesterday. This included the two five states for glass claims including Arizona, Connecticut, South Carolina, Florida and Massachusetts. At the bottom of that state list are South Dakota and Oklahoma, but keep in mind that these rankings don’t include damage caused by weather related events.

“Glass claim severity has been going up in all categories,” said Wakeman. “The luxury cars are driving the increases.” She then pointed out that as severity goes up, the price goes up as well.

After a variety of white paper presentations yesterday the conference closed out with attendees breaking into roundtables to discuss the industry’s future. These sessions tackled everything from challenges surrounding ADAS, future technical challenges that come with new vehicle designs, and more. Following are some of the highlights from those discussions:

  • If a windshield is replaced frequently (which data showed in the presentation from Wakefield), “why does it have to be designed to last ten years?” asked one participant.
  • “The business model will change and that will shake things up a bit,” said David Allen, engineer at Ford Motor Company, commenting on future technical challenges.
  • The roundtable on autonomous vehicles and how it will affect windshield replacement market, of course covered the challenges involving calibration—a large topic in many of the sessions yesterday.
  • Another group tackled challenges in the supply chain, particularly how some market information is being passed to the OEM but then not down to the other component suppliers.
  • One group talked about how some of the industry specification need to change. “Some of the specifications are written clearly for glass durability. Now we need to expand the focus to include the components like cameras, etc. The customer will experience the entire system,” said one attendee.

To sum it all up glass will still be an integral part of the future of vehicle.

“Everything coming out is all glass intensive—it really is,” said Allen.

But with all cameras and other features being added to all that glass, the challenges with installations will only continue.

This article is from glassBYTEs™, the free e-newsletter that covers the latest auto glass industry news. Click HERE to sign up—there is no charge. Interested in a deeper dive? Free subscriptions to Auto Glass Repair and Replacement (AGRR) magazine in print or digital format are available. Subscribe at no charge HERE.

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