Every year the potential for more drivers on the road increases. This may seem beneficial to some, but what happens when drivers don’t fully understand the features in their vehicles? Your shop may get an influx of questions from your customers when they come in for a service or windshield replacement.
Vehicle Owners’ Experiences with and Reactions to Advanced Driver Assistance Systems (ADAS), a AAA Foundation for Traffic Safety report, states that despite the increase of advanced driver assistance systems in vehicles across the U.S., many drivers still don’t know the safety restrictions associated with it.
“As these technologies become available to a growing segment of the motoring public, they have the potential to reduce rates of crashes, injuries and deaths on our roadways. However, that potential will not be fully realized unless consumers accept these technologies, understand how to use them, use them as intended, and avoid misusing them or becoming over reliant on them,” a section from the report reads.
The report found a vast amount of drivers believe the technology in their vehicles will make all of their traffic choices for them. This causes an issue with preventative measures that could be taken by the driver. AAA utilized a research team from the University of Iowa who took a survey of drivers who bought a 2016 or 2017 vehicles with ADAS included.
“The purpose of the current study was to examine knowledge, understanding, opinions and experiences of drivers who own and regularly drive a vehicle equipped with selected technologies including forward collision warning, automatic emergency braking, lane departure warning, lane keeping assist, blind spot monitoring, rear cross-traffic alert or adaptive cruise control,” reads a section from the report.
Those who registered and had at least three of the previously listed technologies were able to participate in the online survey. After the research team analyzed the results, they found that most drivers like the technology in their vehicles and find it helpful. The downside to their findings include a majority who weren’t aware of what their vehicle’s technology could do. According to the report, uncertainty and confusion may impact a driver’s usage of, comfort with and reliance on the technology.
“…the prevalence of drivers’ willingness to engage in other activities, look away from the roadway or rely on the technology to the exclusion of ordinary safe driving practices (e.g., not checking blind spots before changing lanes or backing up) may indicate lack of understanding or appreciation of the fact that these technologies are designed to assist the driver but that the driver is still required to be attentive at all times to ensure safety,” an excerpt of the report reads.
The report’s last notable conclusion resulted in finding very few survey participants who sought out information about their ADAS technologies. According to the report’s results only about 1 in 10 drivers reported seeking information on their vehicle’s ADAS.
“More research is needed to determine how best to convey important information to drivers about the function, capabilities and limitations of technologies in their vehicles,” a statement from the report says. This responsibility might find its way to your shop.
To read the full report, click here.