Tire Company Changes Its Name and Adds ADAS Services

Advanced Tire & Auto Center in Keyport, N.J., changed its name and will now focus on “the next generation of vehicle repair.” Owners Jason and Janet Bigelow, announced they’ve decided to focus on Advanced Driver Assistance Systems (ADAS). Their business has been renamed, and will now be known as Advanced ADAS Calibration Centers.

“We are the first dedicated calibration center in New Jersey for the maintenance, repair and delicate calibration of these safety-enhancing systems for all makes and models,” says Jason Bigelow.

The cameras, radar and sensors for ADAS require calibration, and Janet Bigelow says she’s seen demand grow for expertise in those systems. This year the company also opened a second location in Old Bridge, N.J., to serve its insurance-industry and body shop clients.

“In the old days when a car got in a fender-bender, the repair was simple,” she says. “Today, that fender may contain sensors that require expert recalibration, down to the last millimeter.”

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