Safelite recently released a new commercial that highlights two concepts to its customers. Both show a customer going into a brick-and-mortar Safelite location, and one highlights vehicle camera calibration as a necessary service.
The commercial, which can be seen on network and cable stations, features two friends walking to their car when the owner of the vehicle notices a large crack in her windshield. She then takes her vehicle to a Safelite storefront where a technician can be seen replacing her windshield. In a longer version, it continues with the technician mentioning the option of helping the customer with calibrating her vehicle’s camera.
What are your thoughts on the new commercial and this approach to consumer education? Tell us in the comment section below or email us at firstname.lastname@example.org.