Safelite AutoGlass (Safelite) has been recognized again for its “Safelite repair, Safelite replace” jingle. Veritonic, the audio creative testing specialist, recently released their 2020 Audio Logo Scores where they measured and benchmarked audio logos with consumers, including recall awareness and emotions conveyed. Safelite first made this list in 2017.
The jingle received the ninth highest score overall and tied with Nationwide for the top score in the “trustworthy” category. Liberty Mutual, State Farm and Farmers took the top three overall positions, respectively.
“Safelite ranks among some of the best and most recognizable brands in the country. But we are doing it our way—with extreme, best-in-class proficiency,” said Matt Johnson, Safelite advertising director.