Piëch Automotive Appoints New Executives to Drive Launch Plans

Piëch Automotive AG, an automotive start-up company based in Zurich, Switzerland, has recently appointed a number of leading executives.

Matthias Müller, former CEO of Porsche and Volkswagen, is the newly appointed chairman. He will work closely with company co-founders Toni Piëch and Rea Stark in shaping a product development and corporate strategy, according to the company.

Former BMW Motorsport chief engineer Klaus Schmidt retains his role as Piëch Automotive’s chief technology officer and will also become one of two company CEOs. Over the past four years, Schmidt has led the creation of the company’s modular vehicle platform. He will oversee the management of all technical operations.

At Schmidt’s side will be newly appointed CEO and chief marketing officer Andreas Henke, who takes the lead on brand strategy and marketing, customer relationships, finance and personnel. Henke joins from audio manufacturer Burmester. Prior to that he was with Porsche.

“The dual CEO leadership with Klaus Schmidt and Andreas Henke strengthens our objective of not only bringing technologically innovative vehicles to the road, but also completely redefining the brand and the relationship, which we will develop with our customers,” said Stark.

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