Former TruRoad Exec Forms Collision Repair Company

Rich Harrison has a new job. The co-founder and senior manager of TruRoad, and prior to that COO for Safelite, has announced the formation of CollisionRight, a regional multi-shop operator of auto body services in the Central United States. Harrison will serve as CEO. The Dallas private equity firm of CenterOak Partners has provided funding. TruRoad was owned by CenterOak until it was sold to Safelite in August 2019.

“I am delighted to again join forces with CenterOak on this latest platform,” said Harrison. “Together we have built the team and the infrastructure to support significant growth while never losing sight of our core purpose: repairing your car right. Our shared vision is to establish CollisionRight as a leading provider of auto collision repair services in our key markets,” he said.

According to CenterOak, its investment will provide capital to support the growth of the newly formed entity. Terms of the transaction were not disclosed.

CollisionRight provides auto body collision repair services through a network of 20 facilities located in Ohio, Kentucky and Michigan. CollisionRight shops repair over 20,000 cars a year and maintain relationships with insurance carriers through participation in over 30 direct repair programs, according to the company.

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