General Motors sees an electric vehicle (EV) overhaul in the future and the company’s chairperson and CEO, Mary Barra, highlighted how EVs will shape how products are transferred. GM introduced BrightDrop, a new business, during Barra’s 2021 CES keynote address earlier this week. BrightDrop, according to the company, is designed to help companies do more with less.
“BrightDrop provides an ecosystem of smart connected products including electric vehicles in software enables surfaces, offering commercial delivery companies a platform for sustainable growth,” said Barra. “Delivery companies manage thousands to even hundreds of thousands vehicles. They are on the frontlines of efforts to reduce vehicle congestion.”
Michael Simcoe, GM global design vice president, shed light on the company’s new pod car from Cadillac. According to Simcoe, the new product is known as part of Cadillac’s Halo portfolio. He noted that this concept is more about relaxing with friends and family than anything, and the cockpit looks like a designer living space. The sides of the vehicle are windowless, but it does have a large glass roof. According to Simcoe, there is a screen within the pod that displays the route. It also has a retractable display that shares details about each passenger’s biometrics and how long until the party reaches its destination.
“We believe we have the technology, the talent and the ambition to deliver on that commitment,” said Barra.