Strategy Analytics Predict AR HUDs and Smart Surfaces to Become Standard In-Vehicle HMI

Touchscreens and voice controls are becoming the most common embedded infotainment controls in high-volume makes, but automakers are still attempting to differentiate themselves with novel human-machine-interfaces (HMI). The potential of future HMI in-vehicle is being explored to include augmented reality head-up displays (AR HUD), smart surfaces, smart glass and motion sensors.

A new report from the Strategy Analytics’ In-Vehicle UX (IVX) service, “What’s Now and What’s Next? Novel HMI in the Car”, summarizes the current state of “novel” automotive HMI, the user experience implications of each HMI modality, and future challenges. Automotive best practice for HMI will be dependent on a number of factors including evolving use cases, increasing consumer expectations and the progression of AI and natural language interfaces.

“We see future HMI for high-volume cars to be centered on touch-sensitive surfaces or screens,” said Derek Viita, IVX senior analyst. “As long as car buyers continue to demand connected media and satnav, customizable digital canvases will remain crucial for delivering these features.”

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