Defective Glass is a Problem; Attending Auto Glass Week Can Help

Defective glass, counterfeit glass and incorrect parts can cause major headaches for shop owners. Service gets backed up, customers complain, and your reputation can be affected.

To address these and other issues, Auto Glass Week™ (AGW) is devoting two sessions that can help owners and technicians identify the problems early on to help protect the bottom line.

AGW is the only conference dedicated to the auto glass repair and replacement industry and the planning team has sought out industry experts uniquely qualified to lead the sessions. This year’s conference takes place June 7-9 at the Orange County Convention Center in Orlando, Fla.

Quality Issues Part 1: Counterfeit Glass, will be held Monday, June 7 from 9:00 a.m. – 9:45 a.m. This first session looks at the increasing prevalence of counterfeit glass and how to identify it. Jason Kosofsky, a member of the Ford Brand Protection Team and a counterfeit glass subject matter expert, will provide background on where the glass comes from and what OEMs are doing to stop this glass from making its way to your shop.

Quality Glass Part 2: How to Ensure Correct Glass Parts will be Wednesday, June 9 from 8:00 a.m. – 9:00 a.m. From defective glass, to receiving the wrong part, to customers who misidentify their features, auto glass shops say the rate at which they receive wrong or defective glass parts is on the rise. This session will help train your customer service representatives to ask the right questions of consumers, learn about VIN decoder tools, and how to use NAGS correctly. Presenters include Rose Williams, CSR for Mel’s Auto Glass and two-time Gold winner in the Auto Glass Week Customer Service competition and Josh Schwermer, chief technology officer at Glass Mechanix, with additional speakers to be announced.

This is just an example of the numerous valuable educational sessions available to attendees.

Register today. To learn more, visit www.autoglassweek.com.

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