NSG Group Announces ADAS Partnership with Mercedes-Benz AG

The NSG Group announced that their augmented reality (AR), head-up display (HUD) technology will be showcased with the new Mercedes Benz S-Class model. The automotive glass technology features the first HUD display powered by AR, according to the company.

2021 Mercedes-Benz S-Class (Photo courtesy of Mercedes-Benz AG via Daimler Media Site)

The AR-HUD utilizes an enhanced version of the company’s proprietary press-bending technology that provides ideal display image quality. Solar reflecting technology that de-ices the windscreen using invisible heating was developed to work in tandem with the display. This will allow a high content of solar reflecting technology to extend through the vehicle’s rear, enhancing passenger comfort, according to the company.

Click here and go to 00:11:28 to see the AR-HUD in action.

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