Bill Knight Automotive is a car dealership with Ford dealerships in Tulsa and Stillwater, Okla., Lincoln and Volvo dealerships in Tulsa, and collision repair centers in Tulsa, Stillwater, Broken Arrow, and Owasso, Okla. The company employs more than 320 people and recently branched out again —into auto glass.
A year ago, Knight purchased Glass By Tony, adding multiple mobile units to the company. His companies were customers of the business, and, as calibration becomes essential in the auto glass industry, Knight says he saw Glass By Tony complementing his companies. “The idea of the acquisition of Glass By Tony is it was a good fit with our business,” Knight says. “We’ve continued to brand it Glass By Tony.” Midtown Auto Glass will also remain under its name.
Acquisitions like Glass By Tony and Midtown Auto Glass, Knight says, gives his company “another way to bring people into our experience.” Some of his employees in collision repair have moved over to auto glass. “It’s a great way to attract and maintain employees.”
“We’re really focused on collision shops and we’re focused on retail,” says Knight. “And we’re focused on education.” Customers need education on auto glass repair, including the importance of aftermarket glass versus OEM and the importance of calibration after a replacement or repair. Knight’s businesses offer mobile calibration services.
Knight says he sees his companies continuing to grow and provide education for consumers in the future. Technicians will continue to provide complete and safe repairs. “We’re here to serve, and this is just another way for us to ensure — it’s done properly,” he says.
He is unsure when, if at all, he will move back into acquisition mode. Knight says his companies may focus more on organic growth now. But he is confident that mobile glass repair and replacement services will continue to be a part of his business plan thanks to the impact of the COVID-19 pandemic. “People want us to go to them.”