Safelite has appointed former vice president of marketing Christina Pletnewski to chief marketing officer, the company recently announced in a news release.
“Christina’s journey since joining our business in 2016 as vice president of marketing demonstrates her vast talent and ability to manage multiple key areas of our business successfully,” says Renee Cacchillo, Safelite president and CEO.
While serving as vice president, Pletnewski led TV creative and media, market research, B2B marketing, corporate communications, internal creative, and ancillary products and services. According to the release, her leadership saw Safelite experience substantial growth in top-of-mind awareness, brand visibility and brand recognition.
Pletnewski also built a new customer experience team in 2020, which focused on “creating meaningful experiences for customers, clients and associates, resulting in additional business value and results.”
“Christina is a seasoned marketer, and through her new role as CMO, she will continue to lead Safelite’s marketing vision through new and innovative brand and customer experience strategies,” Cacchillo continued.
Prior to joining Safelite, Pletnewski held marketing leadership roles for companies such as Abbott, Nestle, SC Johnson and L Brands. She received her bachelor’s degree in business administration and MBA from The Ohio State University.