Fully Automated, Self-Driving Vehicles: Is Auto Industry Getting Ahead of Itself?

As the automotive industry methodically advances toward greater vehicle automation, consumer readiness for higher levels of automation remains low—even declining slightly from 2021—making it challenging to bring vehicle buyers into the modern mobility movement. According to the J.D. Power 2022 U.S. Mobility Confidence Index (MCI) Study,℠ released today, while consumer readiness for automated vehicles (AV) is low among all transportation modalities, consumers show greater comfort with transport of goods rather than transport of people in fully automated, self-driving commercial vehicles.

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