ASA Announces Dates, Location and Theme for CARS 2004

The Bedford, Texas-based Automotive Service Association has announced that The 2004 Congress of Automotive Repair and Service (CARS) will be held November 4-6 at the Flamingo Las Vegas. CARS 2004, sponsored by the Automotive Service Association's Mechanical Division, is an official event of Automotive Aftermarket Industry Week (AAIW), held annually in Las Vegas.

This year marks a change of venue for the event. The Flamingo Las Vegas was chosen as the new site for CARS because it is conveniently located to the Las Vegas Convention Center, the home of the Automotive Aftermarket Products Expo (AAPEX). The overall goal of the venue change is to bring attendees closer to other industry events taking place in Las Vegas.

The theme of this year's show is "Feel the Power." In keeping with this theme, CARS 2004 will offer cutting-edge technical training and management courses approved by the Automotive Management Institute (AMI). The event will also provide ample networking opportunities, including the third annual Service Professionals Industry Reception, co-sponsored by ASA and the International Automotive Technicians' Network (iATN); and an exhibitor showcase featuring the latest in automotive products and services. In addition, automobile manufacturers will be on-hand to present new product technology seminars during the show.

"Events taking place in Las Vegas during AAIW are invaluable to automotive professionals. But CARS is the only event taking place during Industry Week that focuses specifically on providing for the needs of owners, managers and employees of automotive repair businesses," said Bill Haas, ASA's vice president, service repair markets. "The technical and management courses and demonstrations offered during CARS is unparalleled during Industry Week."

Additional information about CARS 2004, including schedules and online registration, will be available on the official CARS Web site,, as it becomes available. Watch for further details about ASA's special evening function at the Flamingo Las Vegas, Friday, Nov. 5, dedicated to honoring ASA members from both divisions.

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