ASA Announces New Education, Training Initiative: KEYS
Program Debuts May 5
The Automotive Service Association (ASA) has launched a new education
and training initiative, Keep Educating Yourself and Staff (KEYS). Through
an ongoing series of regional training events, the KEYS program will deliver
quality management education and technical training to automotive service
The three-day KEYS events will offer three technical sessions taught by
the nation's leading instructors. The events will also contain four management
seminars, allowing attendees to receive credits toward the Accredited
Automotive Manager (AAM) designation offered through the Automotive Management
Institute (AMI). Designed to be convenient for attendees, the KEYS event
format will include weekend sessions beginning on Friday afternoons and
concluding midday Sunday.
"Today, shop owners and their employees are constantly challenged
to succeed in an ever-changing business environment and to stay current
with the advancements of automotive technology," said Bill Haas,
AAM, ASA's vice president of education and training. "The delivery
of management education and technical training through the KEYS program
will afford automotive professionals more opportunities to further their
education. KEYS will offer automotive professionals solutions to the many
challenges they face each day."
The ongoing KEYS program will be delivered at various venues throughout
the United States this year. The first event will take place May 5-7 at
the Hilton Valley Forge in King of Prussia, Pa. Other locations slated
for 2006 include Gainesville, Fla., Salt Lake City and Albany, N.Y.
Both members and nonmembers are eligible to register for ASA's KEYS events.
For more information about the KEYS program including a location schedule,
courses and online registration, visit www.asashop.org/keys
or call (800) 272-7467, ext. 246.
"ASA has positioned itself as a premier resource for information
and education. The KEYS program further emphasizes ASA's commitment to
industry education and training," said Haas.