Auto Windscreens Launches New Brand Identity
June 19, 2009

The United Kingdom-based Auto Windscreens has launched a new brand identity. The brand change comes shortly after former owners Aviva sold the company to ARQUES in 2008.

The company has redesigned its logo and introduced a new palette of colors; dark blue is the most prominent one and serves as the color of its new mobile service units. The company's fleet will now be made up of orange and blue vans, and the orange vans will be replaced with blue as their leases expire.

The brand change took effect on June 1.

In addition, the company has introduced three sub brands - manufacturing, specialist glazing and innovation and training; new core values - integrity, innovation and professionalism; and a new tagline - Clearly Different.

"Dropping RAC from our logo provided us with an excellent opportunity to reclaim the independent Auto Windscreens brand," says Auto Windscreens marketing manager Ben Snowdon. "The introduction of the sub brands lets our customers, competitors and the industry know that Auto Windscreens doesn't just repair and replace glass in cars and vans. The capability of our sub brands coupled with the brand values sends a very clear message to the marketplace that we are clearly different to the competition."

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