US Technicians Featured in Radio Campaign
Columbus, Ohio-based Belron US is launching a new nationwide radio
program featuring eight of its own technicians.
|Chris Horne of Charlotte, N.C., is one of
eight technicians who will be featured in Belron US's upcoming
"Many customers are not aware that a windshield chip will eventually
turn into a crack and that they should get it repaired right away,"
said Mark Placenti, vice president of marketing for Belron US. "Using
our expert technicians, the direct link to our customers, to communicate
this message helps us educate customers about windshield repair."
Placenti said Belron US' parent company, Belron SA, has used the
employees in its advertising throughout 17 countries over four continents
for many years and finds the authenticity to be successful with
customers and building brand awareness with the public.
The technicians participating in the ad campaign and their home
markets are as follows:
- Fernando Ortega - Phoenix;
- Jose Alvarez Roman - Jacksonville, Fla.;
- Kevin Farley - Queens, N.Y.;
- Chris Bennett - Hartford, Conn.;
- Chris Horne - Charlotte, N.C.;
- Tim Fox - Madison, Wis.;
- Nate Henkel - Orlando, Fla.; and
- Mark Jackson - Columbus, Ohio.
Twenty-five technicians originally auditioned for the radio spots.
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