Take on JN Phillips as Official Windshield Replacement Company
In Boston, Celtics pride is an important item. So when JN Phillips
Auto Glass signed up to be a corporate sponsor of the local NBA
team, company officials knew what they were doing. In addition to
serving as a sponsor, JN Phillips actually is listed as the official
windshield replacement company of the team.
Boston Celtics have an amazing sports legacy and it means a lot
to New Englanders," says Dick Weisburg of B/R Creative, the
company's public relations firm. "JN Phillips associates with
them because it provides positive reinforcement with the juxtaposition
of the two brands."
In order to promote brand awareness and link the two, JN Phillips
includes a Boston Celtics logo on all of its vans.
In addition, during Celtics games, a JN Phillips ad appears for
a certain number of minutes on the scorers' tables alongside the
edges of the court.
"People are obviously watching the game and seeing our phone
number," he says. "It's a challenge to keep your brand
awareness high and we determined that in the winter when the NBA
is on and windshield replacements are up, it's a good place for
us to be."
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