DNS/Auto Glass Shop President Says the Company
Acquired Some Coast to Coast Assets, But Has No Further Affiliation
May 17, 2011
DNS Auto Glass Shop and Auto Glass Shop LLC president Jeff Searles
says that the company has purchased some of Coast to Coast Auto
Glass’s assets and hired some of its former employees, but
has “zero affiliation” with the company.
Coast to Coast went out of business, we did acquire a fleet
of vehicles from them and some smaller, minor assets,” says
Searles. “Additionally, we have hired some employees who had
prior work history with Coast to Coast, but that has been the extent
of our interaction.”
glassBYTEs.com™/AGRR magazine reported last
week that Coast to Coast had removed
its website and verified today that the company “is
no longer in the auto glass business,” according to
former company spokesperson Jigna Patel.
While state paperwork for two DNS Auto Glass Shop locations included
Pittsburgh Glass Works (PGW) distribution center addresses as
the company’s registered place of business as of last week,
Searles says the paperwork is inaccurate.
“The relevant state records are being updated with our current
office addresses, none of which are co-located with PGW,”
Searles suggests that the inclusion of the PGW addresses likely
was a clerical error that occurred when the company was first setting
up its locations.
“When we were looking at setting up stuff across the country,
and [our admin] asked me, ‘if someone needs to send us mail
while we’re setting up where they should send it?’,
and I said, ‘why don’t you have them send it to PGW?’”
recalls Searles. However, he says he wasn’t aware until late
last week, when glassBYTEs.com™/AGRR magazine
published a story about the matching addresses, that the PGW address
had been used in official state records.
“Nonetheless, we do value our relationship with PGW and believe
in supplying our customers with the highest quality OEM-equivalent
glass, moldings, and urethanes available in the market,” adds
Searles also has provided clarification on the relationship between
DNS Auto Glass Shop and Auto Glass Shop LLC—which have similar
websites and ownership information, but no clear ties. “DNS
is our national footprint if you will, and Auto Glass Shop is regional
currently to Arizona and New York,” he says, “and we
have some similar ownership between the two.”
He declined to comment further on the ownership of each, but says
he founded Auto Glass Shop in September 2008 and DNS in late 2009.
Searles himself comes from a lengthy auto glass background. His
family originally got its start in the business in 1959, and previously
ran a chain of companies in the San Francisco Bay area called National
Glass, he says.
“They sold in the late 1990s and I came out to Phoenix in
1998 or 1999, and we opened a shop in the late 1990s here in Arizona
that transitioned in September 2008 to Auto Glass Shop,” he
says. Searles declined to identify the name of the original company.
Searles says the company also acquired some of Izon Glass’s
assets in 2009. State records show that a company identified as
Izon AGS - AZ LLC merged with Auto Glass Shop in 2010.
“We did not purchase the company—it was an asset
purchase to include some vehicles, and Izon had some contracts with
some sales venues that we assumed,” says Searles.
He adds, “We might have a couple of technicians … that
used to work for Izon, but there’s no management personnel
related to that transaction,”.
Louisville television station ran a report last week alleging
that DNS participates in some of the direct marketing methods most
widely seen used by Coast to Coast Auto Glass. In response, Searles
says DNS “is diverse in its marketing efforts."
“In an environment today where we have third-party administrators
that control a large amount of referrals … we have found
that we need to be diverse in our marketing efforts,” says
Searles. “We do traditional marketing like every other mom-and-pop
shop has for years—we have yellow page ads, we do Valpak coupons,
and we have relationships with insurance agents like glass shops
have forever. And, a portion of our marketing does include direct
marketing, whether it be business-to-business, events, social media—there’s
just a whole bunch of avenues that we utilize to identify a consumer’s
need for a replacement or a repair.”
Searles declined to comment in detail on the direct-marketing model
that the company utilizes, citing it as “proprietary”
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