Windshield Repair Industry Looks to Promote "Green"
April 22, 2010
Though many windshield repair businesses have chosen to promote
the environmentally friendliness of the service, repair business
owner Mike Cass placed green at the forefront even as he named his
business, which is called "Eco-Smart." And, for every
windshield the Peoria, Ill.-based company repairs, it gives away
a tree to plant-in support of the fact that a windshield was saved
from going to a landfill.
"Most people don't realize that windshields are not recycled
and are just thrown into landfills," says Cass. "That's
going to be a big draw for repair in general as more people realize
But even though customers often are glad to hear of this, many are
unaware, says Mark Huckle, owner of GlassLogic Windshield Repair
in Irving, Texas.
"I tell my customers often
that they're really helping
the environment when they choose repair over replacement, and, a
lot say, 'You know, I never thought of that,'" Huckle says.
Some say environmental concern often can be a regional issue, though.
For example, Bob Cawood, owner of Rock Star Windshield Repair in
Schertz, Texas, serves a variety of areas-and has found this to
be true in his home state.
"Being green and environmentally cautious pushes a lot more
buttons in Austin, Texas, than it does in San Antonio," says
Likewise, he finds that though green can be a factor, another kind
of green plays a larger role-especially in today's economy.
"I think [my customers'] primary concern is saving money and
preventing having to replace their windshields," he says. "I
will bring up the fact that windshields don't degrade in the landfills
and that it's a good thing to repair, but I have never had anyone
said to me that that's their main reason."
Though awareness may not always be strong, just this last year,
an association formed to promote the idea of glass repair and conservation
throughout the industry at large-and to consumers as well. The Global
Glass Conservation Alliance was formed last November as an umbrella
group for the National Windshield Repair Association (NWRA). GGCA
is aiming to reduce the energy impact of glass upon the earth.
"We do everything we can to assist our members with promoting
glass conservation to their customers, and hope that, in the end,
as a group we can cut down the impact the industry has on the environment,"
says GGCA director of operations Wendy Jozwiak.
Though windshield repair is a part of this, the association also
works with the flat glass industry as well to promote the re-use
and restoration of glass. (CLICK
HERE to learn more about the GGCA.)
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