Fixmywindshield.com to Allow Multiple Shops Per Zip Code

Fixmywindshield.com recently has received some updates, including the ability to allow more than shop per zip code to compete for jobs with consumers who visit the site in need of work. This new option will take effect on October 28, 2007.

"Initially when we rolled out the program, we wanted to differentiate our site from the other sites that do similar functions," says Larry Diesbach, the original founder of the website. "We intended to take the income and roll it into advertising to grow the site and create a national branding. However, what we have experienced is shops registering for zip codes, and basically sitting on them and closing 0 percent of the quotes. This creates a situation in which there is no revenue to support advertising, and also blocks others from competing in the same marketplace."

Fixmywindshield.com will allow current companies enrolled in the program to secure their zip codes for $100 per month, which will include the cost for 20 booked jobs. There will be no limit to the number of shops that can sign up for a specific zip code, unless a shop has paid the aforementioned fee and locked in their zip codes to their shops.

"We had to initiate a fee to be exclusive in order to drive consumers to the site. You can have the best product out there, but if no one knows about it, it does the consumer and the glass shop absolutely no good," Diesbach says. "We at Fixmywindshield.com are here to help the industry compete against the big boys like Belron with the mass media and web presence."

Diesbach adds that the service is intended to assist shops with quotes—not cut down on competition.

"We are not here to hold back any shop from competing in the market place," he says. "If you think about it, how many calls does your shop get a day in which you just are simply giving a quote?"

Diesbach also says he's currently negotiating with three different point-of-sale providers, in effort to devise an easy way to get a booked job into to a shop's system.

"We are very confident with our talks earlier in the year with GLAXIS that we will have an economical solution to directly loading the data directly into the point-of-sale system," he says.

Need more info and analysis about the issues?
CLICK HERE to subscribe to AGRR magazine.