GGCA On-Hand at GreenBuild to Promote Glass Conservation
of All Kinds
November 13, 2009
Representatives of the newly formed Global Glass Conservation Alliance
(GGCA) are on-hand at the Greenbuild show in Phoenix this week,
and GGCA president Mike Boyle of Glass Mechanix told glassBYTEs.com/AGRR
magazine that so far, the response has been good.
Its been really quite amazing, he said. People
are coming up wanting to know what our focus is. There are a lot
of problems out there to which people dont know how to get
the answers, and were trying to provide a conduit to offer
Though Boyle was on-hand at last years event as well, in
Boston, as a representative of the National Windshield Repair Association,
which is now a part of the GGCA, he said the response has been slightly
different this yearand in a positive way.
Now, were talking to them about glass in general, and
then we get to automotive as one of the solutions, he said.
The GGCA is composed of three councilsthe NWRA, the Scratch
Removal Council and the Float Glass Recycling Councilall of
which are dedicated to glass conservation in all forms. (CLICK
HERE for related story.)
Boyle said hes also starting to see increasing interest in
the retrofit market on the flat glass side of the business.
Its About Doing the Right Thing
along with the NWRAs involvement in GGCA, was a popular topic
at the NWRAs marketing conference last week in Las Vegas.
Its about doing the right thing, said Boyle,
during a session introducing the association.
He also advised attendees that using the green approach in promoting
repair isnt just environmentally conscious, its economical
When you use this correctly for your business, it helps,
NWRA vice president Kerry Wanstrath, who also is on-hand at GreenBuild
this week, echoed Boyle.
This is an honest approach, he said. This is
the only leverage we have.
Boyle also noted that, due to the many areas that that the GGCA
encompasses (windshield repair, scratch removal and recycling) and
its emphasis on something important to a large consumer base, he
hopes the global brand will grow to gain major consumer recognition.
Wed like to build a global brand thats like the
Good Housekeeping Seal, he said.
Keith Beveridge of Novus also noted that not only promoting green
is important, but being green is as well.
We encourage everyone to look at ways to be green,
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