New Guardian Automotive President Discusses
Future Plans, Focus
September 14, 2010
Guardian Automotive's new president, Mike Morrison, recently discussed
his future plans and new focus in his new role with glassBYTEs.com/AGRR
magazine. Morrison was named to his new
position in mid-August.
"Like any good businessperson I'm focused on making a profit
just like our customers expect their businesses to be profitable,"
he says. "I think it means providing products and solutions
to meet our customers' needs and expectations and really focusing
on things that maybe they don't know yet. We're bringing some new
technologies to the market, and I'm looking at our own internal
operations to make sure we have highly efficient manufacturing and
all the right people to make the quality that the product needs
today and in the future."
Though Morrison previously worked in the company's flat glass division,
he says he plans to bring the overall Guardian philosophy to the
auto glass arena.
It's not so much that I've been with the flat glass
side, it's that I've been with Guardian for [more than] 20 years.
So really it's bringing that overall Guardian philosophy that we
drive our businesses with our people," he says. "We don't
allow bureaucracy to occur in our business, and we really drive
to be a profitable business, but you have to have the right manufacturing,
the right people in our manufacturing and the right customer base.
I think pulling all those items together is key."
Morrison also sees some new technologies on the horizon.
"Obviously there are some products that are used today in Europe,
for example IR [infrared-reflective] and also HUD glass for the
windshields that we're looking to produce, assuming that the industry
wants that in the [United States]," he says. "We're looking
at some laminated product, both laminated and acoustic laminated,
for sidelites. And we're looking at sunroofs-it used to be a product
that just let the air in and now you have anything from solar panels
to switchable glass to lamination for safety, so [there are] a lot
of new things on the horizon. Hopefully we're looking a little bit
ahead of it."
Be sure to watch for the September/October 2010 issue of AGRR
magazine for more from this exclusive interview.
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