to Offer Variety of Seminars and Educational Opportunities
At this year's International
Window Film Conference and Expo in Fort Lauderdale, Fla., March
4-6, there will be numerous events and booths offering information and
resources across the industry, including a panel discussion about growth
in the window tinting business, a presentation on using the Internet for
advertising purposes and a demonstration about security attachments.
The keynote speaker for this year's event will be Barry Maher, the nation's
expert on yellow-page ads (click here for more info).
Events will get under way with IWFA president Darrell Smith's "IWFA
Update" at noon on Thursday. Shortly thereafter, Ed Golda of Michigan
Glass Coatings of Auburn Hills, Mich., will lead the panel discussion
on "Growth in the Business," which will focus on shops that
are successful because of simple solutions they use to tackle obstacles
of all sizes and continue growing. After the panel discussion, Scott Frazer
will make a presentation on the use of the Internet and other tools available
to businesses that are not always utilized to the best of their advertising
Finally, the first day of seminars will wrap up with Bill Carson, president
of Mancon LLP of Lake Mary, Fla., giving a presentation on managerial
assessment-what works, what doesn't and how well you're doing.
Other sessions to be offered include "Earning New Business Using
a Security Survey," given by R. Scott Haddock, president of GlassLock
of San Jose, Calif., and president elect of the International Window Film
Association, discussing the use of a security survey at a site to attract
and promote business, and "Trends in Architectural Glass," hosted
by Greg Carney who will be looking at how the use of flat glass is changing
and the latest developments in products and applications.
Mike Levy, Esq., of Levy Legal Services in Stafford, Va., also will return
to discuss contracts and the legal aspect of protecting yourself and your
company in his presentation "How to Write an Effective Proposal/Contract."