JN Phillips Hits Million-Pound Mark with Windshield Recycling Program
May 9, 2011

JN Phillips Auto Glass has announced that, as a result of its “GreenShield(SM)” program, more than one million pounds of glass and plastic have been recycled since the program was launched in November 2010.

“Consumers today are very conscious of how their actions — and those of the companies with which they do business — affect the environment,” says Robert Rosenfield, president of JN Phillips. “And that has certainly been the case with GreenShield. Customer response to the program has been overwhelmingly positive, with many customers requesting JN Phillips by name because they heard we will recycle their old windshield.”

Based on its average annual replacement volume, JN Phillips anticipates that ultimately it will save approximately five million pounds of glass and plastic from landfills each year.

The GreenShield program also has drawn recognition from hometown sports team the Boston Celtics, according to the company. On April 3, the Celtics honored JN Phillips, Electric Insurance Co., the first insurer to pledge to inform policyholders about the program, E.L. Harvey & Sons Inc., which provides shipping for the program, and MassRecycle, a statewide coalition of businesses and others dedicated to reduce, re-use and recycling, as part of the NBA’s Green Week for their combined contributions to the GreenShield effort.

Rosenfield told glassBYTEs.com™/AGRR™ magazine that he’s seen “tremendous excitement” from consumers about the program, which the company has promoted to a variety of audiences.

“We’ve had a serious of radio ads across our markets that talk about the recycling process and our GreenShield windshield recycling guarantee, and we have pages on our website dedicated to providing information to people, and we’ve also brought the information out to insurance agents,” says Rosenfield. “Really each segment has been pleased.

While the windshields are shipped to a Midwest facility for recycling, JN Phillips has not released the name of the company that completes the recycling process.

“Those guys don’t want any publicity,” says Rosenfield, who is optimistic about the future of the program, both at JN Phillips and the possibilities that it brings for the industry at large.

“We’re really excited to reach this milestone, and we feel like it’s just the beginning,” he says.

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