NSG Group Changes Logo, Brand Identity
November 14, 2011
The NSG Group has instituted the use of a new logo, effective today,
which company officials say "will help [its] employees, customers,
suppliers and other stakeholders recognize that [it is] a single
and distinctive company, while at the same time retain[ing] the
valuable Pilkington brand name."
According to a company
statement, the new NSG Group brand identity was created to capitalize
on company's position in the auto glass, building products, and
specialty glass markets. "The NSG Group mark becomes the single
top-level identity for the Group's operations," writes the
company. "There are no plans to change the use of 'Pilkington'
in many of our legal company names, so we will still be known as
Pilkington North America, but when speak of 'our group' or 'our
company', we mean NSG. As such, we will begin transitioning to our
new identity with more evidence of the NSG Group logo on our premises,
marketing material, stationery, etc."
Company officials say the term "Pilkington" will now
be a "product brand mark."
Product names such as Pilkington Eclipse Advantage,
Pilkington Activ , Pilkington Energy Advantage and other
product brand names will remain the same," writes NSG. "A
version of the former Pilkington 'horizontal' logo will be used
in association with the primary NSG Group mark in our marketing
material. Our existing product range, service levels and commitment
to our customers remain unchanged."
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