NSG Group Changes Logo, Brand Identity
November 14, 2011

The NSG Group has instituted the use of a new logo, effective today, which company officials say "will help [its] employees, customers, suppliers and other stakeholders recognize that [it is] a single and distinctive company, while at the same time retain[ing] the valuable Pilkington brand name."

According to a company statement, the new NSG Group brand identity was created to capitalize on company's position in the auto glass, building products, and specialty glass markets. "The NSG Group mark becomes the single top-level identity for the Group's operations," writes the company. "There are no plans to change the use of 'Pilkington' in many of our legal company names, so we will still be known as Pilkington North America, but when speak of 'our group' or 'our company', we mean NSG. As such, we will begin transitioning to our new identity with more evidence of the NSG Group logo on our premises, marketing material, stationery, etc."

Company officials say the term "Pilkington" will now be a "product brand mark."

" … Product names such as Pilkington Eclipse Advantage™, Pilkington Activ™ , Pilkington Energy Advantage™ and other product brand names will remain the same," writes NSG. "A version of the former Pilkington 'horizontal' logo will be used in association with the primary NSG Group mark in our marketing material. Our existing product range, service levels and commitment to our customers remain unchanged."

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