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Safelite AutoGlass Launches Technician Profile E-mail Tool

Safelite AutoGlass recently unveiled its technician profile e-mail program, a program in which customers who provide their e-mail addresses will receive an e-mail containing the name, brief biography and photo of the technician who will perform the service. In addition, the e-mail will provide a quote for the service requested, along with the estimated time of service and location.

Company officials say the program was created to provide its customers with an "additional level of comfort and safety."

"We wanted to provide our customers with information about the certified technician that would visit their homes or offices, providing peace of mind that the technician performing highly technical work on their valued possessions is both capable and trustworthy," says Jennifer Kielmeyer, web and emerging technologies, strategic marketing manager for Belron US, parent company of Safelite.

Customers will receive the technician profile e-mail whether they have scheduled service online or over the phone, providing they have given their e-mail addresses. Implementation of this service began in May and nearly 1,000 e-mails have been distributed to consumers since then.

A recent survey conducted by Safelite found that 80 percent of respondents liked the e-mail they received and 85 percent said they felt more comfortable with the technician coming to their home once they had received the e-mail. Eighty-eight percent of respondents felt the job would be done properly and professionally after receiving the e-mail, and many respondents commented they liked seeing the photo of their technician before he or she arrived at their home, according to a press release issued by the company.

The technician profile e-mail will be rolled out to all Safelite customers during 2009.

CLICK HERE to view one of the company's sample profiles distributed to customers.

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