Safelite Re-Ups Television Ad Campaign

March 11, 2010

Safelite Auto Glass has re-launched its television ad campaign. The company had run a two-week campaign in October promoting windshield repair throughout the United States, but had noted at that time it would decide whether to continue after evaluating the results.

Though Safelite spokesperson Jenny Cain confirmed the television ad campaign "is continuing into 2010," she could not provide further details. The ads are running on TBS and NBC, among other stations. (The October campaign ran on CBS, NBC, TNT, TBS and USA.)

The ad, which is the same as the one that ran in October, features Safelite technician Erik Schumacher of Des Moines, Iowa, and depicts Schumacher driving a vehicle with a tiny chip; as he describes the chip, and says it's made up of "a thousand microcracks," he hits a speed bump on the road and the chip becomes a longer crack. The ad parallels those that Safelite parent company Belron is running around the world.

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